What is the Facebook algorithm in 2020
๐Ÿ“ฐ๐Ÿ“The Facebook algorithm is ๐˜ฉ๐˜ฐ๐˜ธ ๐˜๐˜‰ ๐˜ฅ๐˜ฆ๐˜ค๐˜ช๐˜ฅ๐˜ฆ๐˜ด which posts users see every time they check their newsfeeds.โฃ
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The 2โƒฃ0โƒฃ2โƒฃ0โƒฃ algorithm gives people ๐ฆ๐จ๐ซ๐ž ๐๐ข๐ซ๐ž๐œ๐ญ ๐œ๐จ๐ง๐ญ๐ซ๐จ๐ฅ over what they see. Facebook conducted surveys to gather data from users, and thereโ€™s a button now, โ€œWhy am I seeing this post?โ€โฃ
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The algorithm ranks the posts by a variety of factors, aka ๐ซ๐š๐ง๐ค๐ข๐ง๐  ๐ฌ๐ข๐ ๐ง๐š๐ฅ๐ฌ.โฃ
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๐Ÿ”ทWho you typically ๐ข๐ง๐ญ๐ž๐ซ๐š๐œ๐ญ withโฃ
๐Ÿ”ถType of ๐ฆ๐ž๐๐ข๐š in the post (video, link, photo etc.)โฃ
๐Ÿ”ท๐๐จ๐ฉ๐ฎ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ of the postโฃ
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๐Ÿ— Basically, surviving the new Facebook algorithm means making some changes to your ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ to boost your organic reach.โฃ
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Tips to start:โฃ
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1โƒฃStart conversations โฃ
2โƒฃPost when your audience is onlineโฃ
3โƒฃNever post content that will get you โ€˜dislikedโ€™โฃ
4โƒฃPost high-quality videos over 3 minutesโฃ
5โƒฃPost often and consistentlyโฃ
6โƒฃLet your followers know they can choose your content to โ€˜see firstโ€™ โฃ
7โƒฃGet you people (employees, customers) to advocate for you rather than selling yourself

Credit @hootsuite and @sproutsocial