What is the Facebook algorithm in 2020
๐ฐ๐The Facebook algorithm is ๐ฉ๐ฐ๐ธ ๐๐ ๐ฅ๐ฆ๐ค๐ช๐ฅ๐ฆ๐ด which posts users see every time they check their newsfeeds.โฃ
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The algorithm gives people ๐ฆ๐จ๐ซ๐ ๐๐ข๐ซ๐๐๐ญ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ over what they see. Facebook conducted surveys to gather data from users, and thereโs a button now, โWhy am I seeing this post?โโฃ
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The algorithm ranks the posts by a variety of factors, aka ๐ซ๐๐ง๐ค๐ข๐ง๐ ๐ฌ๐ข๐ ๐ง๐๐ฅ๐ฌ.โฃ
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๐ทWho you typically ๐ข๐ง๐ญ๐๐ซ๐๐๐ญ withโฃ
๐ถType of ๐ฆ๐๐๐ข๐ in the post (video, link, photo etc.)โฃ
๐ท๐๐จ๐ฉ๐ฎ๐ฅ๐๐ซ๐ข๐ญ๐ฒ of the postโฃ
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Basically, surviving the new Facebook algorithm means making some changes to your ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ to boost your organic reach.โฃ
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Tips to start:โฃ
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Start conversations โฃ
Post when your audience is onlineโฃ
Never post content that will get you โdislikedโโฃ
Post high-quality videos over 3 minutesโฃ
Post often and consistentlyโฃ
Let your followers know they can choose your content to โsee firstโ โฃ
Get you people (employees, customers) to advocate for you rather than selling yourself
Credit @hootsuite and @sproutsocial
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