What is the Facebook algorithm in 2020
📰📝The Facebook algorithm is 𝘩𝘰𝘸 𝘍𝘉 𝘥𝘦𝘤𝘪𝘥𝘦𝘴 which posts users see every time they check their newsfeeds.
The algorithm gives people 𝐦𝐨𝐫𝐞 𝐝𝐢𝐫𝐞𝐜𝐭 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 over what they see. Facebook conducted surveys to gather data from users, and there’s a button now, “Why am I seeing this post?”
The algorithm ranks the posts by a variety of factors, aka 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐬𝐢𝐠𝐧𝐚𝐥𝐬.
🔷Who you typically 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭 with
🔶Type of 𝐦𝐞𝐝𝐢𝐚 in the post (video, link, photo etc.)
🔷𝐏𝐨𝐩𝐮𝐥𝐚𝐫𝐢𝐭𝐲 of the post
Basically, surviving the new Facebook algorithm means making some changes to your 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 to boost your organic reach.
Tips to start:
Post when your audience is online
Never post content that will get you ‘disliked’
Post high-quality videos over 3 minutes
Post often and consistently
Let your followers know they can choose your content to ‘see first’
Get you people (employees, customers) to advocate for you rather than selling yourself
Credit @hootsuite and @sproutsocial
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