Project Description
Concept #1
A product promo video showcasing the three individual perfume’s ingredients and scent.
Wrap up with a visual of the Ivy perfume box to demonstrate it as a package.
Price and call to action in caption.
Concept #2
A product explanation/promo video, demonstrating the three individual perfume’s purposes.
Everyday: wear it daily at work, in class, refresh yourself in the car before going to meet friends for coffee…
Dark Oud: wear to weddings, special occasions, formal events, night time events…
Homie: your casual scent companion. Wear at home after a long day, or during intimate family gatherings at your home…
Wrap up with a visual of the Ivy perfume box to demonstrate it as a package.
Products of IVY Fragrance
The Skills Needed To Produce Brand Excellence
Analyzation
A product explanation demonstrating the three individual perfume’s purposes
Strategy
Wrap up with a visual of the Ivy perfume box to demonstrate it as a package.
Graphics & Elements
IVY leaves, Amber, Leather, Vanilla, Jasmine and Oud.
Video Designing
Intro and Outro, along with all 3 products separately showcasing their box with all the products
Final video
